Ep. 02 | “Bothism”, a case for both of Mark Ritson’s personalities being right

This episode is with Mark Ritson, the contrarian professor of marketing from the London School of Business and many other properly aged institutions. Mark talks about “bothism”, how the internet has evolved as we grayed and the role of a marketing discipline in the digital economy. I hope you enjoy the snark of Mark sprinkled in between all the insights.