Think & Link by Capsule

Ep. 17 | Experience Design with Joe Pine and Maureen Bausch

We have Joe Pine and his co-author Maureen Bosh of The Experience Economy- he one of the books that inspired Aaron Keller and Brian Adducci to start Capsule in the first place. Maureen is most known for leading the Minnesota Super Bowl experience, but has also led the Mall of America, an experience visited by guests from around the world. If we could guess, there’s  likely some talk about experience design on this one.

Ep. 16 | How aged brands can become relevant again with Björn Öste and TD Dixon

On this episode we have the co-founder of Oatly oat milk, Björn Öste and TD Dixon the Chief Growth Officer at Post Consumer Brands and formerly of Jack Link’s where he turned a dried protein brand into a cultural icon. We will cover topics about how aged brands can become relevant again and new brands can hit a cultural stride and face exponential growth. And, if you’re unaware of the oat milk revolution, you might want to call up Oprah, Natalie Portman or Howard Schultz to ask what they’ve invested in recently.

Ep. 15 | A deep dive into food and fashion with Jessica Appelgren and Erin Wallace

Food and clothing, what more is there to life?
How could a pairing be better than Jessica Appelgren from Impossible Foods and Erin Wallace from thredUP. We may have to end Think & Link on this episode, retire our airpods and call this one our grand finale. Here’s why.
We will be talking about the most important and innovation driven brand in meats, a non-meat food company (Impossible Foods). Combine this with the brand (thredUP) helping us see secondhand before we buy new in a circular economy where that’s a really, really, really good idea.
Don’t want to over hype this one, but yes, that last sentence had three “reallys”.

Ep. 14 | Thoughtfully designed experiences with Gail Grimmett and Eric Bruce

What do Delta Airlines and the National Gallery of Art have to do with each other? Any guesses? We’ll give you part of the answer- they are both thoughtfully designed experiences. Joining us today to talk more abundantly out this is Gail Grimmett, Sr Vice President at Delta Airlines and the Chief Experience Officer at Wheels Up. She will be on the stage with Eric Bruce the Head of Visitor Experience at the National Gallery of Art. If you’re looking for a bit of inspiration to improve your experience design effort, this conversation will serve you well.

Ep. 13 | Food and fuel with Tori Johnston and Mike Fata

Food and fuel, what gives you the motivation to design your life.
Both food and inspiring food for thought are sources of fuel that allow us to seek new experiences and live more fulfilling lives. Our next Think & Link features two great stories of go-getting leaders in their respective fields to speak on motivation, food and the fuel we use to craft our own future.
We have Tori Johnston, Chief Marketing Officer at AKT and former marketer at SoulCycle. Tori is joined by Mike Fata, founder of Manitoba Harvest and investor in ten of the next food brands you’ll likely find in your cabinets in the very near future.

Ep. 12 | A taste of mission-driven food with Katie Marston and Rita Katona

We’re always up for a treat at Capsule and certainly when it comes to good mission-driven food. This episode we have Katie Marston the Chief Marketing Officer from Once Upon a Farm and Rita Katona the Founder and Chief Marketing Officer of So Good So You. Food has become a central part of the purpose-driven brand movement and these two inspired leaders are at the center of it. With a mind for design and a purpose driven mission, we hope this conversation leaves you inspired and maybe a little hungry.

Ep. 11 | Meat and media with Edwin Wong and Phil Graves

We are pairing Edwin Wong from Vox Media with Phil Graves of Wild Idea Buffalo and formerly Patagonia. The lines we will draw between media, the metaverse and responsible protein will likely surprise you. 

Ep. 10 | The gift of rejection and successful leadership with Kathy Ireland and Emily Culp

This episode we have the fashion, actress and business mogul who has built a multi-billion dollar empire, Kathy Ireland,  paired with Emily Culp, CEO and cultural hero of Cover FX and former CMO of Keds. Listen in as we talk design in all forms along with beauty and business.